Social Media
Platform presence, follower reach, and growth opportunities
SCORE: 38/100
NEEDS WORK
PLATFORM INTELLIGENCE
| PLATFORM | HANDLE | FOLLOWERS | STATUS | IMPACT | RECOMMENDATION |
|---|---|---|---|---|---|
| @thearchangelcenters | 47000 | STRONG | HIGH | Maintain 4+ Reels/week. Add strong CTA to every caption. Expand hashtag strategy: #RecoveryTok #SoberLife #AddictionRecovery #NJRecovery #JerseyShore | |
| The-Archangel-Centers | 5431 | ADEQUATE | MEDIUM | Post 3x/week. Target family decision-makers: 'how to help a loved one,' insurance info, CTA to call. Run Facebook Events for community outreach. | |
| archangel-centers | minimal | WEAK | MEDIUM | Post 2x/week — clinical thought leadership, staff expertise, referral partner spotlights. LinkedIn drives EAP and therapist referrals. | |
| TikTok | @thearchangelcenters (inferred) | unknown | WEAK | HIGH OPPORTUNITY | Launch @thearchangelcenters TikTok immediately. Mike + Lauren short-form content: sobriety milestones, treatment myth-busting, #RecoveryTok participation. |
| YouTube | No dedicated channel | 0 | NOT PRESENT | HIGH | Launch @archangelcenters YouTube channel. Repurpose existing Shorts. Produce long-form: facility tour, Mike founder story, educational treatment series. |
| X / Twitter | No brand account | 0 | NOT PRESENT | MEDIUM | Create @ArchangelCenters handle. Mike should tag brand account in all recovery-related personal posts. |
6 / 6 RECORDS
TOP OPPORTUNITIES
| # | OPPORTUNITY | IMPACT |
|---|---|---|
| 1 | Launch TikTok @thearchangelcenters — #RecoveryTok has 100M+ views, Mike's face = instant recognition | VERY HIGH |
| 2 | Launch YouTube @archangelcenters channel — repurpose existing Shorts, add long-form, SEO-optimize all | VERY HIGH |
| 3 | Formalize Mike Sorrentino x Archangel weekly content calendar — systematic tagging, co-branded content, 3M Instagram reach per mention | HIGH |
| 4 | LinkedIn referral partner program — target NJ therapists, social workers, EAP coordinators | HIGH |
| 5 | Install social proof loop from social to website — embed Instagram feed on homepage, add review widgets | MEDIUM |
5 / 5 RECORDS